The psychology of misinformation


I developed a visual system for a three-part editorial series called ‘The psychology of misinformation’, published to coincide with the launch of First Draft’s rebrand.

Each section has its own colour scheme but follows the same structure. Cover visuals combine a scrapbook photography treatment with graphic elements, connecting to the individual definition visuals shown throughout the articles.

The definitions were also designed for use as a social campaign to promote the articles, using animation to bring the illustrations to life and capture attention in-feed.

Studio:
First Draft Creative Studio


Collaborators:
Jenny Fogarty (animation)